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Becherovka, Trajectory Beverage Partners

Represented In: AB | BC | MBONQB | SK

Becherovka is a unique herbal liqueur from the Czech Republic with more than 200 years old history.

The secret recipe known by only two people is based on a balanced mix of approximately 20 different herbs and spices from all over the world.

Becherovka is most commonly drunk neat and its balanced aroma and bitter-sweet taste is best highlighted when properly cooled at -4-6°C. You can drink it as an aperitive or digestive, but also use Becherovka as a versatile ingredient for mixing delicious cocktails.

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  • Pernod Ricard Group

    Becherovka was created by J. Becher in 1807 in the Czech spa town Karlovy Vary as a result of passionate experimenting with various botanicals. Today Becherovka is exported to more than 40 countries worldwide.

    In 1997 the company became a part of the Pernod Ricard Group, one of the largest producers of spirits and wines in the world.


Great Beverage Stories

We invite you to explore our extensive liqueur portfolio and encourage you to browse recent stories from our partners in the global tequila industry. 

Scottish and Proud – Our Winners of the 2018 International Spirits Challenge

Scottish and Proud – Our Winners of the 2018 International Spirits Challenge

This year it was our partners’ Scotch brands that led the charge of over 350 Scotch whiskies at the 2018 International Spirits Challenge (ISC).

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